Why SEO?

We want to help you grow your business online and SEO (search engine optimisation) is key to that goal. Typically, organic search engine traffic converts at a high rate and is more trusted by visitors than other online channels. It is therefore vital that your website is well ranked for keyword searches that could increase traffic for phrases and that are relevant to your wider business goals

The search marketing landscape is continually evolving, and it is vital that SEO work is carried out with a thorough understanding of search engine guidelines, particularly Google’s. We have vast experience in all forms of search marketing and are fully aware of best practice and algorithmic changes. Moore-Wilson’s SEO team take a proactive approach to SEO and will provide on-going analysis and recommendations so that your website marketing remains ahead of your competitors.

Why Choose Moore-Wilson?

Our approach to SEO is holistic, covering technical website configuration alongside content optimisation, information architecture and user experience improvements, advanced web analytics, management of business profiles and authentic link sourcing. Our aim isn’t to make your SEO just look natural but for it to be a natural extension of your business. We work with you to ensure that your SEO works in conjunction with your other marketing channels and your business goals.

Bespoke plans

Moore-Wilson takes time to understand your business, including your goals and how you wish to utilise your website. We will analyse the online market space around your niche, identify your key online competitors and look for profitable gaps in the market. We will scope your requirements and produce an SEO plan that will maximise your ROI. With one of our SEO retainers or one-off projects, you will get a bespoke SEO plan and a dedicated account manager who will manage your campaign and be your point of contact.

Integrated approach

We are a full-service digital agency and SEO campaigns with us benefit from our ability to call on a wide range of experts. Our team includes web designers, web developers, mobile app developers, web hosting experts, website usability experts, paid search consultants, and content editors.

All in-house

All of our SEO work in undertaken in-house; we do not outsource any of our work to third parties. You can rest assured that our work is of the highest quality and that you are therefore in control of all the key aspects of your campaign.

Proven track record

Moore-Wilson has a proven track record in achieving front page rankings that have resulted in sustained business growth over a number of years. Furthermore, our track record of sustained success has been achieved across a wide portfolio of clients, from small businesses to large enterprises. We have achieved tangible results for business-to-business and business-to-consumer clients across industries that include professional services, telecoms, legal, fashion and charity.

No long-term contracts

Moore-Wilson does not tie SEO clients into long-term contracts as we believe that our approach and results speak for themselves. Our search engine optimisation services are available either as individual projects or via on-going monthly retainers and can constitute both consultancy and proactive campaign management.

Scoping

• Collaborative scoping of campaign requirements & audiences
• Detailed keyword research
• Competitor & search result analysis
• SEO consultancy

Technical & Information Architecture

• Technical SEO website reviews
• Technical SEO landing page reviews
• New website SEO configuration
• Structured data updates
• User journey & information architecture reviews
• Mobile SEO & usability optimisation
• Internal linking reviews

Content Strategy & SEO Elements

• SEO metadata updates
• Key SEO page element updates
• Relevant vocabulary analysis (‘LSI’)
• Content reviews, recommendations & updates
• SEO copywriting

Listings & Backlinks

• Sourcing of backlink opportunities
• Link management & penalty recovery
• Organisation listings management
• Local SEO, including citation monitoring
• Google Business Page account creation & management

Analytics & Monitoring

• Search appearance management
• Search engine ranking analysis
• Custom web analytics setup & support
• Heat mapping
• Website analytics consultancy
• Interactive monthly traffic reporting on website activity & rankings