New branding and website for Quantuma
To ensure a genuinely integrated approach to the branding work, Moore-Wilson ran this project in parallel with the website work.
Quantuma is an independent advisory firm serving the needs of mid-market and corporate companies and their stakeholders. The firm advises clients on business transactions, resolving business disputes, mitigating risk and managing both operational and financial challenges.
The company is renowned for providing specialist expertise in business restructuring and insolvency, corporate finance, forensic accounting and investigations, cross-border asset recovery and creditor services. Working alongside accountants, major law practices, private equity houses, lenders and regulators a 250-strong team of industry experts operates from 22 offices across the UK, Mauritius, Cyprus and the Cayman Islands.
THE BRIEF:
The company was keen to move away from the obvious financial industry stereotypes, when it came to the site’s design. In-line with the updated look and feel, Quantuma required an overhaul to ensure the forward-facing persona and brand reflected the company’s innovative and expert offering. The key part of the project included:
- New website design and build
- Regional microsites for overseas offices
- New Drupal content management system implemented
- Branding project
- A new set of brand guidelines
- Creation of marketing materials
- An online marketing campaign to accompany the new digital assets
- Ongoing support and hosting services for the business
Working to tight deadlines on both the site build and branding work, Moore-Wilson immediately took over the hosting of Quantuma’s existing site prior to the rebuild and hit the ground running with the project to ensure a smooth transition.
"THE PROJECT:
This meant that planning and workshop sessions were all conducted as virtual meetings and key elements of the project such as sharing of wireframes for collective discussion were communicated digitally.
To ensure a genuinely integrated approach to the branding work, Moore-Wilson ran this project in parallel with the website work. This helped to keep a common digital focus and synergy for the two projects and tie together the overall marketing strategy.
Working to tight deadlines on both the site build and branding work, Moore-Wilson immediately took over the hosting of Quantuma’s existing (old) site prior to the rebuild and hit the ground running with the project to ensure a smooth transition. Working closely with the appointed design agency for the project, all parties involved ensured all elements of the project were managed with speed and efficiency.
THE RESULT:
The site design was able to successfully move away from the obvious financial industry stereotypes.
The new site was built on time and on budget using the latest version of Drupal, which allowed for content to be easily linked and seamless navigation implemented. The website strategy also allowed for regional microsites for the various overseas offices.
The success of the project was linked directly to the remote internal systems and processes managed by the Moore-Wilson team to ensure smooth communication every step of the way.
Due to the success of the project and ongoing relationship, Moore-Wilson is now assisting Quantuma with the managed hosting of the website, ongoing support and a new digital marketing campaign.
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